Are You Being Informed? BI for Everyone
January 13th, 2005 by Adam Cuothe
According to TEC‘s Mukhles Zaman about business intelligence:
Based on present trends, the use of BI will become so widespread that every desktop will have a BI icon. BI will become an integral part of an enterprise’s information system and, like word processing software, BI will be used by almost all end users, business users, and government officials to gauge whether their strategies are aligned with their companies’ overall strategic plan.
This is quite a statement. Imagine the coming office desktop, bundled not only with word processing, spreadsheets, project management, web and e-mail, and presentation apps, but also BI tools, dashboards, etc. I like the idea, why not keep all employees on their toes with the directional health of a business as it happens? Let them do their jobs and adjust their activities as a reflex to the company’s spinal tingling.
The author goes on to define business intelligence in all its glory and differentiates it from specialized analytics systems. I question his use of “artificial business intelligence” as a new term–that is perhaps not the most fruitful result of a BI & AI (artificial intelligence) mating. Nevertheless there is a lot of overview for the BI neophyte, which it seems many will find useful provided Zaman’s prediction proves correct.
August 9th, 2005 at 09:42
David,
Many thanks for linking to Earth Info!
I will endeavour to hold your interest.
All best wishes
Matt
August 9th, 2005 at 09:42
David, what about Customer Intelligence (CI) on the corporate desktop? The Cluetrain Manifesto describes a future where business is a conversation: two-way communication between business and customers, supply and demand. CI can close that conversation loop, bring customers into the business development cycle.
cp
August 9th, 2005 at 09:44
Well Anonymous CP you touch on an important subject here. Thanks for offering the link to the Cluetrain Manifesto, which I’ve always felt throws up some conscientious points–all worth considering especially if you’re a corporate employee lacking a proper background in the history of Internet and web evolution. Take for example, number twenty-five.
“Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.”
These days the towers are so soiled, you wouldn’t talk about Ivory except as a disinfectant.