The Crummy Awards
September 27th, 2005 by Adam Cuothe
CRM Magazine has pulled off what it calls, its 2005 CRM Leader Awards. I’d like to recommend they make use of the jargon, sound it out, C-R-M, yes that would be The Crummies. The statue might not be made that well but think of the press. Actually let’s look at what their winners said about it. Sage Software (as they’re known in North America) notes its products won a few awards and then, gleaming like a sagacious goat climbing its way across uneven lattices of rock, talks about CEO, Ron Verni’s, award as an influential industry leader. Now what makes Mr. Verni so influential? From the Crummy Awards Article, it’s based on
an individual’s potential influence on the market due to recent management changes, product line restructuring, or a merger or acquisition.
Sage has done its share of acquiring, in fact it recently restructured its product line to take some of that into account, but also to clink the crystal of its corporate name change from Best to Sage. The one thing I find curious is how Sage PR spins this little badge of net honour, Sage titled the press release
Sage Software Receives Multiple Market Leadership Awards For Entire CRM Product Portfolio And CEO’s Strategic Vision
What part of the Sage acquisitions was visionary? Maybe it wasn’t the buying so much as the naming! After all, naming is an important process… even since the beginning of Christian time. Is “influential” really the same as “visionary?” Wise guy, that Verni, wise.
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