Coming up THE GNX(t) ACRONYM AGENTRICS
December 13th, 2005 by Adam Cuothe
So this is old news but it’s been a while since I had the opportunity to bring le blog up-to-date. GNX, which was known for its supply chain and product lifecycle management props, rubbed up along the gregarious hindquarters of the WorldWide Retail Exchange (WWRE) and found itself in a merger of global glee. This proposes to be a useful SCM combination servicing an on-line B2B marketplace. While the WWRE was an org formed by an international collaboration of retailers, now it seems they’ve changed relationship a little bit to become the customers of Agentrics.
Kicks from the name? As usual, mergers give their marketing lots of space to really confuse everyone. After all, it’s one of the more telling points about how the future of the merged business will turn out. In this case, we went from GNX and WWRE into a GNU-like recursive genesis (name only, you Adam smashers) now known as Agentrics. What’s it mean? It means “AGENT for Retail Information and Collaborative Solutions.” Why they chose to capitalize AGENT I do not know as the recursion doesn’t go that far.
The new Agentrics logo looks like a mutation of something familiar but not for those familiar with the old GNX or WWRE logos. I can’t quite pin down the dots, but they seem to be the standard-bearer for confusing merged companies (recall the Sun-Netscape alliance that gave us iPlanet).
Or maybe they were inspired by Agilent, after all that was a big name deal too and it certainly didn’t hurt to get their “ag, ag, ag” sounds involved.
what about another “ag” sounding company, and this one’s even got its own PLM solution.
Finally see, where we are?
According to the GNX press release
Among the immediate priorities of Agentrics is the consolidation and rationalization of the software and technology platforms from GNX and WWRE, which will result in a cost advantage to the new company.
I wonder what that means for the old GNX PLM customers? I’ll be curious to see how they tend ProductVine’s growth. After all, Eric Reiss, who is a member of Agentrics’ board had this to say “Agentrics is in a privileged position to leverage their unique insights into our business requirements and deliver high value-added solutions across the retail supply chain. ” Maybe they’ll priveledge us with some of those insights.
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