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	<title>Cuothe IT Criticism &#38; Curmudgeonery &#187; Call Out</title>
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	<description>Adam Cuothe&#039;s column cut&#039;s through IT industry analysis and PR</description>
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		<title>Vendors: Your Sites are Worthless</title>
		<link>http://cuothe.pundit.ca/2009/05/20/vendors-your-sites-are-worthless/</link>
		<comments>http://cuothe.pundit.ca/2009/05/20/vendors-your-sites-are-worthless/#comments</comments>
		<pubDate>Wed, 20 May 2009 12:52:43 +0000</pubDate>
		<dc:creator>Adam Cuothe</dc:creator>
				<category><![CDATA[Call Out]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://cuothe.pundit.ca/?p=51</guid>
		<description><![CDATA[I feel obliged to lend my crusty shell to another blogger this morning. Mr. Rahal just penned a piece taking vendors to task for what really amounts to the well-recognized phenomenon of uncreative marketing dronespeak. I like that he doesn&#8217;t just point out flaws but explains the problems succinctly and offers alternative approaches. Everyone developing [...]]]></description>
			<content:encoded><![CDATA[<p>I feel obliged to lend my crusty shell to another blogger this morning. Mr. Rahal just <a title="6 Ways Vendors Are Talking At You Instead of To You" href="http://blog.technologyevaluation.com/blog/2009/05/19/6-ways-vendors-are-talking-at-you-instead-of-to-you/">penned a piece</a> taking vendors to task for what really amounts to the well-recognized phenomenon of uncreative marketing dronespeak.</p>
<p>I like that he doesn&#8217;t just point out flaws but explains the problems succinctly and offers alternative approaches. Everyone developing Web copy for an enterprise software vendor oughta read the post.</p>
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